Niche blogging is the act of creating a blog with the intent of using it to market to a particular niche market. While it could be argued that all blogs are, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.
Neither blogging nor niche marketing is a new concept. However, only in recent years has the concept of a niche blog come into being.
Usually, niche blogs will contain advertisements of some sort (pay-per-click or products or both). In some cases, the purpose of the niche blog is to incite the reader into visiting another website which may then attempt to sell the reader a product or service.
Niche blogs are sometimes referred to as splogs, but this is a misnomer. Even though the desired end result for the niche blogger is to make money, the niche blog itself often contains valuable information. Most pay-per-click advertising is content-sensitive, so it is vital to the niche blogger to have useful content that is related to the chosen niche.
Niche marketing lines the pockets of dozens of internet gurus. These people make content rich websites and churn out keyword specific articles for marketing purposes and back link building. They use Google Adwords to purchase click throughs that are targeted to a specific keyword niche. But you do not have to spend a lot of money to get in on the profitable business or online niches.
Most people know what blogs are. Most people already have one. What if you could build a blog just as easily that creates a true income for you every month?
In order to dominate a niche that is, get listed in the top search results on the big search engines like Google you need to pick a very specific niche. Your niche will be your exact keyword phrase.
How to Choose Your Niche?
Use a keyword research tool such as Wordtracker or the Google Adwords tool to search for keyword phrases that get at least two hundred queries per month. Two hundred does not seem like a lot, but since you are focusing on targeting, it is a fine amount for a niche blog. Why not choose a keyword phrase with more searches? Because those also have more search engine results.
Picking a niche you can make a profitable blog out of depends more on how few search results there are, than how many searchers. Low competition is the key to profit.
Once you find that low competition keyword phrase, start your blog. Remember that everything in that blog should have that keyword phrase in it: every post, every article, every picture, every tag on the page should include your keyword phrase.
That does not mean you should use your keyword phrase indiscriminately all over your niche blog. Use only white hat' search engine optimization practices: no hidden keywords. Also, be sure to include great information your readers will want to subscribe to.
Dominating a niche market is easy with a free blog. After choosing the niche keyword and getting up some quality content and pictures using that keyword phrase, it is time to monetize your blog. Do not go overboard. Some contextual advertising, such as Google Adsense, and one or two affiliate program products will work.
Dominating a niche market online is not as hard as it sounds, even with a free blog. Remember that success online is largely about quantity of traffic. Keep track of where your traffic is coming from and build on your success. Profit will follow.
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